At the annual American Academy of Ophthalmology Conference in Chicago, Apellis, a leading global biopharmaceutical company, showcased a striking 2.5m vertical dome to illustrate the progression of geographic atrophy through a captivating presentation of 36 slides.
As visitors approached the booth, they were invited to engage with the dome directly, allowing them to control the display and scroll through all 36 images—each representing a different stage of the disease. This interactive experience educated attendees about geographic atrophy and created an eye-catching centerpiece that drew in crowds, effectively enhancing Apellis’s presence at the conference.
