AXE

AXE, Unilever’s iconic men’s fragrance brand, made a splash at Comic-Con 2024 in South Africa by showcasing the continent’s first Super Reality Dome! This unique, multi-sensory experience launched AXE’s four new fragrances, blending virtual reality, custom mocktails, energetic music, and immersive augmented reality. Inside the AXE Dome, visitors were immersed in a highly interactive experience that transported them into a world of sensory excitement.