CHINESE NATIONAL HOLIDAYS CELEBRATION WITH 360 IMMERSIVE CINEMA IN THE WANGFUJING SHOPPING AREA

Under Prada and Cartier signs, outside Beijing’s upmarket IN88 mall Fulldome.pro 10 meter (33 ft) dome theater was setup in time for the Chinese Moon (or Mid- Autumn) Festival on 15 September. It remained in place until National Day and the ‘golden week’ that followed. The 10M dome operated as a stand- alone attraction bringing people to see the wide range of 360 movies. Long queues formed, throughout each day, to experience cinema in a new format. 

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